The Challenge: In preparation for the launch of their new 5G enabled virtual reality head mounted display (VR HMD), immersivecast wanted to go beyond the usual marketing campaign and provide an opportunity for the general public to engage with their technology and at the same time experience artistic content within a thematic frame. Originally from South Korea, the company cherished the idea of creating a link between their culture and the location of the action - in this case Berlin.
Our Approach: It was when we developed a concept for a pop-up virtual reality exhibition focusing on the topics of peace and unification, which are relevant topics both to Korea and Germany, especially the city of Berlin. The exhibition aims to encourage a discussion around concepts such as territory, othering, empathy as well to explore new forms of storytelling and how these can challenge us to shift perspectives. The exhibition was planned to take place in the Korean Cultural Centre in Berlin and to be open to the general public.
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